Clean Up Gambling, has lodged a formal complaint with the UK Information Commissioner’s Office regarding the activities of Sky Bet. In the complaint, Clean Up Gambling urged ICO to investigate how Sky Bet handles customer data.
Sky Bet would use the data to profile drug addicts
The Financial Times reported that ICO received the complaint, which says Sky Bet is using the data to profile drug addicts.
The complaint is the result of an investigation by the organization earlier this year, the report of which showed that those affected were unaware of how their data was being handled by the operator.
While the survey was commissioned by Clean Up Gambling, it was conducted by Creative Labs and it found that with 37 visits to its website, Sky Betting and Gaming (SBG) sent the data to 44 monitoring companies digital in 2,154 transmissions.
A large majority of these transmissions were received by Facebook. Google, Signal and Adobe. At the time, Matt Zarb-Cousin, director of Clean Up Gambling, said data should be used to protect customers, not exploit them.
In the complaint, it is alleged that Sky Bet uses invasive processing operations which are underpinned by “widespread illegality”. Processes include recording what users do on Sky Bet’s platform, storing that data, using users’ email addresses to further determine activity information, and transmitting that type of data to third parties.
Additionally, Clean Up Gambling states that Sky Bet does not provide enough information to its customers about how customer data is used for them to give their consent. The data is also stored indefinitely.
Finally, the non-profit alleges that Sky Bet’s cookie information breaches Regulation 6 of the Privacy and Electronic Communications Regulations 2003. The reason for this is that there is not enough information about cookies and users receive only one checkbox – “accept”. .”
Sky Bet’s operations are a bit dodgy this year
Flutter Entertainment, the parent company of Sky Bet, responded to the complaint via the Financial Times. The company noted that it created profiles but did not have access to the broader financial data of its customers. He added that third-party entities were used for sponsored content on social media, but he was assured that vulnerable customers were not exposed to ads.
This is not the first time that Sky Bet has been caught up in a row by UK authorities. In March, the UK Gambling Commission fined the operator £1.17 million ($1.41 million) for breaching the self-exclusion.
On November 2, 2020, Sky Bet ran a ‘Bet £5, Get 100 Free Spins’ promotion for Sky Vegas. This promotional offer was distributed to 41,395 self-excluded players and 249,159 who opted out of receiving marketing emails.
The UKGC noted that Sky Bet breached the Social Responsibility Code of Practice (SRCP 3.5.3(2) and SRCP 5.1.11) and therefore had no choice but to impose a fine to the operator.