End of Heaven Box? You can get ALL of its features inside your TV


You may soon be ditching the Sky Q box under your TV. That’s if an exciting new rumor that Sky is building its own Smart TV with the same features, channels, and streaming apps found on the built-in Sky Q box turns out to be true.

Sources for the Financial Time claim that the new smart TVs will allow Sky to compete with streaming gadgets like Amazon, Roku and Google. All three of these companies sell popular dongles that plug directly into the HDMI port to bring voice search, video-on-demand applications, and smarter features. Amazon, Roku, and Google have also partnered with manufacturers to offer smart TVs with the same functionality built right into the hardware. Amazon is also reportedly looking to build its own televisions.

Sky owns and operates its contract-free NOW brand, formerly NOW TV, in the UK. NOW is available on a number of streaming devices designed by Amazon and Roku. The latter also builds the streaming decoders delivered with the NOW brand.

However, Sky has never set out to provide the operating system that powers your Smart TV out of the box. According to another report from an American publication Protocol, Comcast – which owns Sky – is considering a similar move to the United States in order to maintain a direct relationship with customers, rather than working through middlemen, like Amazon, Apple, and other U.S. tech giants who design and build the latest generation of streaming boxes and providing software to TV manufacturers.

It would allow Sky to become master of its own destiny … and not just those who subscribe to its satellite TV packages. Those who opt out of subscribing but own a Sky branded TV would still be subject to the broadcaster’s editorial decisions, including where to place ads for the latest upcoming blockbusters on Sky Cinema or discounts on Sky Sports, for example.

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Protocol claims that parent company Comcast’s smart TVs in the United States will consolidate “your favorite apps, live channels, and on-demand movies and shows in one place.”

The creation of the Smart TV platform would also allow Comcast and Sky to negotiate directly with streaming partners, reports the Financial Times. Netflix has been known to pay large sums of money to manufacturers of TVs and set-top boxes to dedicate a button on the remote to its streaming service.

While Sky Q already has deep integrations with Netflix, Amazon Prime Video, and Disney + on its set-top box, the remote doesn’t have any shortcuts on its remote for those streaming services. But that could change with the arrival of a Sky Smart TV, the sources say.

Asked about the latest rumors, a Sky spokesperson told the Financial Times that it is still exploring new technology, but declined to comment on these specific product rumors. The whispers of a Sky-designed Smart TV come weeks after another major rumor surrounding the satellite broadcaster.

The company is allegedly testing a new Sky Q set-top box that works over a broadband connection rather than a satellite. The plans, first announced in 2017, would allow millions of people across Europe who cannot install a satellite dish on the side of their homes to live stream, pause and rewind. broadcast channels, watch box sets on demand in Ultra HD image quality. It is possible that this internet-connected service is what would allow Sky to launch its own Smart TV. After all, a 4K TV that needs to be hooked up to a satellite dish won’t be as flexible as models with Amazon’s Fire TV or Roku software under the hood.

Sky will host a highly anticipated launch event on October 7. In his invitation, he teased that “something magical is coming”. Whether it’s the arrival of a new Sky Q box without a satellite dish, or a shiny new Smart TV – or both, only time will tell.

Express.co.uk will be in the audience at the launch event, bringing you all the latest news and opinions on Sky’s latest announcement, so stay tuned.

About Hannah Schaeffer

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