After the launch of Sky Glass Smart television in various European countries (United Kingdom, Italy, Ireland), it is now the turn of South African MultiChoice Groupwhich announced the launch of its connected televisions in 2023.
The aim is to bolster its streaming offering by providing access to third-party TV channels, streaming platforms and apps on the same device, Dataxis reports. DStv Glass will be equipped with a 4K flat screen and sold in partnership with Sky. With household television penetration below 50% in sub-Saharan Africa in 2021, Dataxis believes the South African company could have a hand in combining the large equipment needs of households with the purchase of its services, provided that the client groups converge. Could African countries be the most suitable markets for these fully integrated pay-TV services?
Of the 117 million TVs installed in Sub-Saharan Africa, only 14% were smart TVs in 2021. Most TVs installed in the region are basic SD CRTS, which accounts for around 60% of the total. For potential end users, DStv Glass would have the advantage of bringing together the most advanced features, especially in terms of navigation, recommendation and voice control, to bring together all the desired OTT services on a single source and combined with the device. final. Through this offer, DStv retains control of the entire environment of its pay television offer, in a context of increased competition from suppliers of Smart TVs and multimedia streaming devices, which provide access to content services video, aggregate platforms and charge customers in a manner similar to pay-TV operators.