GB News plans international expansion as viewers run out of steam

wednesday 08 december 2021 19:21

GB News has promised a ‘boldly different’ approach to TV news (Image: Twitter / GB News)

Right-wing broadcaster GB News is said to be preparing an overseas expansion after its UK launch faced challenges.

The news channel, which presents itself as an alternative to the liberal media landscape in the United Kingdom, has seen its audience drop by more than 60% since its launch in June.

Andrew Neil, a former BBC reporter who was briefly the face of GB News, left the channel after just a few months, sparking a revamp that saw the signaling station take on Nigel Farage. The challenger broadcaster, who recently caused a stir when Farage interviewed former US President Donald Trump on air, now wants to broadcast to other markets in an effort to emulate the business model of the global news company at Sky News success, Bloomberg first reported.

The global push is being led by business executives, including former Sky News Australia boss Angelos Frangopoulos, sources told Bloomberg. Germany, Italy, Spain and Poland are seen as potential markets for expansion, provided audience figures improve in the UK.

It comes as the news station faces the prospect of settling for talkTV, a new broadcaster launched next year under the direction of Rupert Murdoch’s NewsCorp, which will feature a show from the former Good Morning Britain presenter. Piers Morgan.

Read more: Andrew Neil: Despite £ 4million deal with GB News “Knew I had to get out after a week”

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