HBCU Tailgate Tour 2021 starts at Aggie-Eagle


The HBCU Tailgate Tour, the experiential tailgate celebration of HBCU culture launched in 2018, will be back in person this fall at seven of HBCU’s biggest football games. Last fall, the HBCU Tailgate Tour, like many 2020 events, moved to a virtual format called The HBCU Virtual Tailgate Series. With the return of HBCU football and fans this fall, the tour is set to offer HBCU fans, students and alumni a one-of-a-kind Tailgate experience.

Much like years past, this fall’s tour will feature some of the most intriguing brands and partnerships throughout the seven stops. Partners such as GEICO, Xfinity and Microsoft will join in the fun of this year as each has made significant progress this year towards their goal of expanding engagement with the HBCU community and the African American consumer segment. As a first-time attendee, Xfinity will raise awareness about its new products, Xfinity Mobile and Xfinity Flex in the Tailgate Zone. Microsoft, the technology and device leader, will give HBCU fans an exclusive virtual preview of a few back-home halftime shows from HBCU in October. New to the HBCU space, Ethika apparel will also join this year’s tour with special guests, national recording artists as well as iconic Ethika items such as their boxers and underwear at each stop. As the country continues to grapple with the impact of the COVID-19 pandemic, the HBCU Tailgate Tour hopes to make every experience a safe one. With the distribution of face masks and several sanitation stations, the goal is to provide an exciting and high-energy experience, but also to be responsible and safe while doing so. Of course, what tailgate party would be complete without games and music, right? Hip-Hop Curator and DJ, DJ Holiday and HBCU MC “Kyle-On-The-Mic” will host each week and as in the past, HBCU culture, family, entertainment, heritage and tradition will be at the premier plan every week. .

FOX Soul is also new to the 2021 Tour. FOX Soul, a new streaming platform dedicated to African American entertainment, was launched in 2020. With just over 2 million subscribers, FOX Soul will host the 2021 HBCU Tailgate Tour Road Show presented by Microsoft. An hour-long show that will take fans into HBCU culture every week through the lens of Tailgate Experience. Hosted by HBCU alumnus Kellie Wells-Brinkley and Jhaliel Thurman, every Saturday live from the Tailgate area. Radio personalities Jaycee of 92.Q in Baltimore, MD, B-Daht of 102 Jamz in Greensboro, NC and the HBCU team Gameday will virtually join Wells-Brinley and Thurman this fall with their weekly takes on sport, culture, politics and entertainment.

The tour will start this Saturday September 25e in Greensboro, NC as North Carolina Central visits longtime rival North Carolina A&T. Each week, the HBCU Tailgate Tour will announce the next location on Tuesday with a special guest. Connect to FOX Soul weekly to find out, and connect to HCBUTailgateTour.com, HBCUBuzz.com, and HBCUGameday.com for the weekly whereabouts announcements.

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people at important times. We are primarily focused on broadband, aggregation and streaming with 57 million customer relationships in the US and Europe. We provide broadband, wireless and video services through our Xfinity, Comcast Business and Sky brands; create, distribute and stream premier entertainment, sports and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News and Air Sports; and deliver memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com

ABOUT FOX SOUL
FOX SOUL is the # 1 free black community streaming platform delivering NON-APOLOGICAL, EVERYONE CONSUMABLE, 24/7 entertainment to over 44 million viewers. With over 1,300 hours of live and interactive programming per year, we welcome some of our culture’s most iconic faces and voices: Cocktails with Queens hosted by Claudia Jordan, the award-winning Black Report of FOX SOUL, the filmmaker’s showcase noir known as FOX SOUL’s Screening Room hosted by Vivica A. Fox, Get Into It with Tami Roman, Worth a Conversation with Jay “Jeezy” Jenkins, The Book of Sean hosted by Dr Sean McMillan, The Tammi Mac Late Show , and more. We share YOUR voice and YOUR Truth 24 hours a day, 7 days a week. For more information about FOX SOUL, visit us at Youtube and FOXSOUL.TV.

The Leon Frank Agency is a collegiate sports marketing company focused solely and exclusively on HBCU culture. Formed in 2018, the Leon Frank agency manages several corporate partnership relationships on more than eight HBCU campuses. The HBCU Tailgate Tour was launched in 2018 as an experiential celebration of HBCU culture. Heading into its fourth season, the HBCU Tailgate Tour has currently visited 17 HBCU matches over the past few years. For more information visit www.theleonfrankagency.com.

HBCU Tailgate Tour 2021 starts at Aggie-Eagle









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