UK broadcaster ITV has launched ITV Adlabs, a new business and strategy to bring together all of ITV Commercial’s innovations.
Unveiled on stage at ITV Palooza by Commercial Director Kelly Williams and Deputy Commercial Director Simon Daglish, he will bring ITV customers closer to the development pipeline as new innovations are tested and tested.
Initially, ITV AdLabs will cover three areas of innovation namely digital products, digital partnerships and strategic vision, bringing together the various products and developments that ITV’s sales team has tested and brought to market in recent months, such as dynamic creative advertising on the planet. V, expanding the reach of Shoppable, bringing ITV’s IP to the metaverse, and launching new business models with partners including Twitter.
Under the AdLabs banner, ITV will seek to develop initiatives such as contextual targeting so that advertisers can target editorial context such as moods or meal times on ITV Hub using Planet V and will also develop its addressable proposition. linear on the Sky, Virgin and Youview platforms.
Commenting on the launch, Kelly Williams said, âWe’ve made a number of important innovations this year, but part of the launch of AdLabs is about changing our body language: being better organized, experimenting alongside our customers and them. integrate more upstream in the process. AdLabs will further contribute to our digital transformation and our digital future – the lab is open for business! “