As the TV company is reportedly set to announce a new set-top box and 4K Smart TV that delivers the same experience as its Sky Q satellite box over a high-speed connection, internet speeds could become even more crucial to its business model. With over double the number of users nationwide who can access some of the fastest domestic broadband speeds through Virgin Media O2 compared to Openreach, it’s easy to see why Sky might be tempted to strike a new deal for its customers .
Of course, it’s not just about its TV offering. With millions of people still working and studying from home, the dire state of the UK’s broadband infrastructure has come to light. The average broadband speed in the UK is 70 Mbps … which doesn’t compare particularly well with some European countries, including an average download speed of 211 Mbps in Liechtenstein, 191 Mbps in Iceland and 151 Mbps in Gibraltar.
Video conferencing, streaming to Netflix, photo library backups, streaming music, and gigantic update files for PCs, smartphones, and video games have all put a strain on broadband speeds. And that’s before a number of emerging bandwidth-hungry technologies like 8K video quality, virtual reality (VR) games and applications, and many more become mainstream in the years to come.