Neal O’Rourke new Chief Consumer Officer at Sky Deutschland

Neal O’Rourke will expand his responsibilities and become head of Sky Deutschland’s consumer division in addition to his role as managing director of Sky Austria.

As Chief Consumer Officer, Neal O’Rourke, of Irish origin, will be responsible with immediate effect for the overall consumer strategy and its implementation in Germany, Austria and Switzerland. This includes customer growth, marketing, product and pricing, and OTT business. He succeeds Kathryn Imrie who, after a total of 18 years with Sky, has decided to leave the company for family reasons and return to the UK.

At the same time, Michael Radelsberger, Vice President Commercial of Sky Austria, will expand his current role and support the Austrian business locally as Deputy Managing Director. He will continue to report to O’Rourke.

“I am proud that we have been able to fill the positions with talented and highly regarded executives from our own ranks, who bring the perfect blend of long-standing expertise and strong leadership qualities. This ensures a smooth transition for our business and puts us in the best position to continue to grow and strengthen our brand,” said Devesh Raj, CEO of Sky Deutschland.

O’Rourke served as managing director of Sky Austria since January 2020. Previously, he was Director of Finance and Strategy for Sky Ireland, responsible for growing the business, working closely with the management teams in Ireland and the UK.

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