Sky, the European pay-TV giant owned by Comcast, has unveiled a broadband television, dubbed “Sky Glass,” which does not require a satellite dish to access its full range of services, as well as new features. The product will launch in the UK later this month, followed by other markets next year.
Sky, led by CEO Dana Strong, had pre-announced that it would unveil “something magical” on Thursday.
During his remarks at the event, Strong said that “we spend more time searching for content than enjoying it” these days, given that consumers have a variety of apps and devices. “We really need it to be simple,” she said, saying Sky Glass would “transform the role of television in the home” because it is available with “no dish, no box, no fuzz “, but Sky and people’s favorite apps inside. This means that customers just need to plug in the TV and connect it to WiFi.
A playlist feature allows users to collect their favorite content from Sky, Netflix, Disney +, Amazon, etc. It includes voice control and motion technology, which means the TV will turn on when you walk past it.
With the Sky Glass device costing, depending on its size, starting at £ 649 ($ 881.88) or £ 13 ($ 17.65) per month, Strong said the product was “very affordable.” . The addition of the Sky Ultimate TV package, which includes Sky channels and networks covered by its transport offers, will cost an additional £ 26 per month ($ 35.32). This means that the cheapest device and content package costs £ 39 per month ($ 52.97).
Sky Glass, made in conjunction with Samsung’s QLED unit, will be available in the UK on October 18, with more markets expected to follow in 2022.
This decision will allow Sky to tackle homes that do not want or cannot have a satellite dish on their building. When the company unveiled its premium Sky Q box in 2017, it said offering to stream its full range of programming over a broadband connection could add around 2 million homes to its market opportunity in the UK.
In August, the company launched the new Sky Q IP Box in Germany, giving broadband users access to a number of terrestrial channels, on-demand boxes and streaming apps.
In the UK, Sky’s Now TV streaming service already offers different types of passes for different content, such as entertainment and sports. But it does not provide the full suite of Sky services.
Strong said the launch of Sky Glass “really could only be made possible since we’ve been part of the Comcast family.” Indeed, Comcast CEO Brian Roberts was in town for the event and shared his thoughts on Sky Glass during the event.
“The big idea was to reimagine the role of Sky TV in the living room,” said the boss of Comcast. After a demo, he knew that “we had something special,” he added. Calling television “the center of family entertainment,” Roberts said consumer behavior has changed so much in recent years and predicted it will evolve further, with Sky Glass perhaps being a “transformative” innovation. He concluded: “In 10 years, I think (consumer behavior) will be unrecognizable.