Fremantle has hired an executive from Sky Italia to explore new marketing avenues for global production and distribution equipment.
Gabriella Carriere will become head of group strategy and will be responsible for developing “new and innovative routes to market, business models and monetization opportunities”.
She reports to Andrea Scrosati, another former Sky Italia executive who left that company in 2018 and was promoted to Group COO and Continental Europe CEO for Fremantle. Last year.
Carriere was until now Senior Director of Marketing for Sky Wifi and has also held media and commercial partnership roles since joining in 2016. Prior to that, she spent more than eight years in the energy sector at Edison.
This appointment comes at a time when major production groups are increasingly exploring alternative marketing channels, some like Banijay. start your own FAST channels.
Carrière said: “Fremantle is home to some of the best creative talent in the industry, with a unique combination of local excellence and a strong global network supported by an extraordinary management team.
“I’m thrilled to embark on this new adventure and now really look forward to a new challenge, working with Andrea and taking on this ambitious new role at Fremantle.”