Sky Sports achieves record audience figures


The Sky Sports network recorded its highest ever daily audience figures with contributions from the Premier League, Formula 1 and the ICC Men’s T20 World Cup.

On average, 1.2 million viewers tapped into Sky Sports on Sunday, October 24, providing reach of over 8 million.

The peak audience of 4.5 million came at 5:50 p.m. as the Premier League match between Manchester United and Liverpool and the ICC Men’s T20 World Cup match between India and Pakistan drew to a close.

Sky Sports Managing Director Jonathan Licht said: “We are proud to offer such a variety of exciting live sporting events to millions of homes across the UK, hosted by award-winning production teams. For more than 30 years, Sky Sports has brought viewers together for the must-see moments that only live sport can deliver. It’s great to see that the appeal of live sports is stronger than ever.

Another highlight of the day saw customers tune in for the United States Grand Prix in Austin starting at 8:00 p.m. to see Max Verstappen and Lewis Hamilton continue to fight for the Formula 1 world title.

Earlier, the Premier League double header started with West Ham United v Tottenham Hotspur on Sky Sports Main Event and Sky Sports Premier League. Sunday’s football offer also included live matches of the Scottish Premiership with St Mirren against Rangers and the Bundesliga with FC Köln against Bayer Leverkusen as well as a selection of EFL highlights.

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