Snow storm. The only radio station in the most remote region of Russia – society and culture


MOSCOW, May 27 / TASS /. People who work at the first and only Chukotka FM radio station say with a smile that they are presenting information at the speed of 30 meters per second – the speed of the wind in the easternmost region of Russia. Either way, they are spreading information without delay, and the 42 settlements on the peninsula, many of which may not have mobile or internet connections, listen to them. The public appreciates their work, and from time to time on the studio table may appear cloudberry or fresh fish, salted by a special recipe. The gratitude of listeners goes beyond borders and distances.

2: 0 in favor of restart

“On the mainland, they refer to inclement weather with heavy snow and wind like a snowstorm, a snow blast, and we here in the middle of nowhere call it a snowstorm,” the main presenter said. of Chukotka, Anastasiya Lavrentyeva. trained voice. “What else could be the name of a radio station in the most remote area? We are the first to report if the kids are going to school today or if they are stranded by the snowstorm at the house. Blizzard is the only possible name and nothing else. “

Blizzard radio, like many other positive things in the world, appeared on Chukotka “because” of enthusiasts: in 2001, Roman Abramovich, then governor, brought a team of professionals from Nizhny Novgorod to the peninsula and gave them asked to organize in the distant place his local FM radio station, which will present local news and, on the other hand, which will become the hallmark of Chukotka, the voice of the region. Blizzard in the early 2000s can hardly be compared to what Blizzard has become today. Either way, the team accomplished the task brilliantly.

“Roman Arkadyevich (Abramovich) came to visit us, for no particular reason. We had a piano here, he played something, liked to listen to Zemphira (a rock musician) and Bi-2 (an alternative rock band) – the governor of back then loved good Russian rock. In fact, in the early 2000s, the radio station looked like Rock-FM (Moscow based rock radio station), whereas nowadays we mainly offer popular music “, Said Anastasiya Lavrentyeva. – Roman Valentinovich (Kopin, governor of Chukotka since 2008 – TASS) also, by the way, sometimes stops. I can not say that the radio station has had difficult years in over these two decades. Radio is a living thing, everything is developing and changing. We have been on the air for different years. “

Being on air in the area, which does not have reliable mobile internet access, even for a voice call in a messenger, is an advanced task. Therefore, greetings that travel hundreds of kilometers on 102.8 FM and 101.6 FM are most valuable.

News for those cut off from the world

“Twice a day we read the news in the languages ​​of the few indigenous peoples of northern Chukotka, and that is what we can be really proud of,” editor-in-chief Dmitry Kuvshinchikov said. “I arrived in Chukotka from Moscow only six months ago, and the very fact that hearing our news in the languages ​​of the few indigenous peoples of the North – the deer herders – scares me. How it works: Someone in the center of the district holds a walkie-talkie near the radio, and the news “travels” tens of kilometers to listeners in the tundra, where people speak little Russian, where they are cut off from the surrounding world. This alone, believe me, was reason enough to cross half the continent and work here. “

According to the editor, he was invited to join the station in its jubilee year, as Blizzard is undergoing a “certain reboot”.

“Like we say, here’s a 2.0 reboot. We’ve changed the flow of music, introduced new programs, many of which are educational. Where can you expect an explanation of the difference between yaranga and, for example, chum (both are the names of the national tents), if not on Blizzard radio? Chukotka is an arctic region and a treasure trove of educational content, ”he added.

The radio station launched two new projects – Arctic Library and Endless North. At first, stories about the Arctic were only available here, but later Radio Rossii (Radio of Russia, a federal radio) also started broadcasts devoted to the Arctic, and nowadays some Blizzard shows are featured on Radio Rossii.

The audience praised a new one-minute program, “Say it in Chukchi”. National presenters utter a Russian word in the languages ​​of the few indigenous peoples of the North, and a Russian presenter should repeat it most accurately. It is both funny and useful.

“Some people learn a few English words a day, and our audience learns a few Chukchi words,” said the editor. “It’s very unusual and has a certain arctic coloring.”

Radio must remain universal, he stressed.

Radio for all

“How it normally goes in most regions: when you want popular foreign music you tune in to Europa Plus, when you want the latest cryptocurrency news – you log into Business FM,” the editor continued. chief. “Here on Chukotka, the public doesn’t have much choice, and we have to satisfy all interests. For now, we manage to remain a “public” radio station.

He humorously speaks of the shortage of professionals in the region, where there is no journalism department or at least training courses for radio hosts.

“We appreciate the ones we have (he smiles). We care about our employees and also try to attract new professionals from the continent. Honestly – it’s not easy. The North reveals human nature – showing good ones, bad, feelings. It’s a human test, in a way. Not everyone will come, nor every newcomer will stay. So we take care of our own people and, if possible, educate them. “even the new ones. Recently we trained a presenter – before he came to work on the radio he was employed at the post office. But the guy has a natural velvet baritone, and here we are, taking him,” said the editor-in-chief, sharing with us the secrets of the arctic headhunters.

How to “drain” the fog

Former Blizzard Program Director and Editor-in-Chief Ruslan Vakulik told us how a listener used the radio station to “change” the weather.

“Imagine: its early summer, early in the morning, the gray fog is thick as felt. We take a call from a listener – a child’s voice. An 8-year-old girl speaks directly to her grand- mother, begging her to empty the fog. We ask her – what do you mean to drain the fog? And the child says to us: the grandmother knows how to do it. Ten minutes later, we are amazed – the clear blue sky and the bright sun, even the so-called ‘Abramovich “wind generators can be seen across our stream.”

“For all the years, Blizzard has been a liaison between those who have communications and those who don’t,” said Anastasiya Lavrentyeva. “I take calls from the tundra – people use satellite phones to say hello or send greetings. They cannot get along at that time, because our programs cannot be received in the tundra. This, and many others, to me is what the magic of radio is about. To connect people through snowstorms and blizzards, against the wind. “

Blizzard has hosted celebrities, Anastasiya continued.

“Every actor or artist on tour Anadyr is a guest on our radio. I can’t name everyone who has been here for the last 20 years, but anyway for me meeting Valery Meladze (a pop singer) was a big event. It goes without saying that all our ladies have long been under the impression. “

The radio staff told us about embarrassing situations, which sometimes happen. One of them is a “presenter nightmare” – when callers use foul language.

“Obviously, we work for a living, and our emotions meet the deep response from the audience. They text us, react to what has been discussed, voice their opinions or disagree. Imagine – even nowadays, we get handwritten letters. One day a caller, a girl, greeted with so much emotion that she couldn’t help but use a strong word. Then, embarrassed, she said, “Oh, did that? Did I say it out loud? What will my parents say? They listen! “And hang up,” says Anastasiya. “My personal opinion is – we are all working here to keep people warm in the area, where winter is harsh. nine months a year. The warmth of words, advice or greetings. You know, because every now and then we get goodies from the listeners, we think we succeed in warming people up on the radio. “

Blizzard takes the frequencies 102.8 MHz from Anadyr and 1.1.6 MHz from the other Chukotka settlements. In August 2021, the radio will celebrate its 20th anniversary. Blizzard has won the National Radiomania Award six times. It won the international festival of social advertising. In 2009, she received the International Popov Prize in the nomination of program style, and in 2014, the radio station awards as the best radio station of the Far Eastern Federal District. The Blizzard radio station has won many other professional competitions.


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