Tata Sky is now Tata Play, company drops brand name after 18 years of operation

Tata Sky, the leading direct-to-home (DTH) broadcast company and a joint venture between the Tata Group and the Walt Disney Company, has decided to drop “Sky” from its brand name after 18 years in a rebranding initiative that will see the company renamed Tata Play.

Tata Sky, which claims more than 19 million active subscribers, believes its business interests have grown beyond just DTH service and now include fiber-to-the-home broadband and Binge, which offers 14 OTT services.

“While we originally started as a DTH company, we have now completely transformed into a content distribution company,” Harit Nagpal, MD and CEO of Tata Play, told ET. “As the needs of a small customer base were changing and they were consuming content on OTT platforms, we wanted to create a platform and give them a unified experience. So we launched Binge. We also offer a broadband business of niche.”

The CEO said that while DTH will continue to be their fastest growing and most important business, OTT is also going to be important, so it’s time for a brand identity that resonates beyond the DTH business.

Tata Sky started operations in 2004, after it was launched as an 80/20 joint venture between Tata Sons and 21st Century Fox, owned by Rupert Murdoch. Subsequently, Fox and the Tata Group formed TS Investments, which acquired a 20% stake in Tata Sky. This gave Fox an additional 9.8% indirect stake. Later, when Murdoch sold Fox’s entertainment business to The Walt Disney Company, the stake in Tata Sky was also transferred to the Mickey Mouse Company.

About Hannah Schaeffer

Check Also

Is Sky Glass better than Sky Q? How to decide which Sky TV is best for you

Join our newsletter All the best features, news, tips and deals to help you live …