Tata Sky has announced the launch of the Tata Sky Binge mobile app. It organizes the content of multiple streaming services into categories like new releases, popular movies, current trends, and more, making it easy to find the content.
Users can search for content using language, genre, app rails, etc., making recommendations faster and more convenient. The tab bar at the bottom of the screen provides easy access to the Home screen, Search, and Watchlist. Single subscription, single payment, and single sign-on to view content on a unified platform make viewing immersive and enjoyable.
With the aim of making this integrated OTT content experience accessible to an expanded subscriber base, the Tata Sky Binge Mobile app has been introduced with two attractive plans. Subscribers who opt for a Tata Sky Binge 299 plan will be able to access content from 10 OTT apps on 1 TV screen (via Amazon Fire TV Stick – Tata Sky Edition or Binge + STB) and 3 mobile screens. The mobile-only plan 149 gives access to Binge services on 3 mobile screens with the content of 7 premium OTT applications. All new Binge users who download the mobile app get a 7-day free trial.
Commenting on the launch, Pallavi Puri, Director of Content and Commerce at Tata Sky, said, “The launch of the Tata Sky Binge mobile app is in line with our efforts to make our products available to a wider audience. Our subscribers can now access their choice of OTT content, on the big and small screen, at home or on the go, all with a unified interface, one subscription and one login.
She added, “Tata Sky Binge on Amazon Fire TV Stick – Tata Sky Edition was our first step towards OTT. With the next step, we wanted to combine the best of both worlds on a single interface i.e. Linear TV + OTT through the introduction of Android compatible smart set-top box, Tata Sky Binge +. With the extension of Tata Sky Binge on the mobile application, we are now targeting an audience that watches OTT content but prefers it on their personal device or for on-the-go consumption. ”
Tata Sky Binge aggregates the content of 10 premium OTT applications. A single subscription and a unified user interface gives access to partner apps such as Disney + Hotstar Premium, ZEE5, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Select, Voot Kids, SonyLIV and CuriosityStream. Amazon Prime Video is accessible on a big screen with an additional Prime membership. The Tata Sky Binge service was first launched via Amazon Fire TV Stick – Tata Sky Edition. The next expansion was the launch of the Tata Sky Binge + Android smart decoder and is available on mobile (Android and iOS).
Tata Sky subscribers with a Tata Sky Binge subscription on Fire TV Stick – Tata Sky Edition or Binge + Set Top Box can login and access content on the Binge mobile app using their subscriber ID or registered mobile number. Customers also have the option of choosing a mobile-only plan.
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