Last month, we reported that Sky (Sky Broadband), which is owned by Comcast, is preparing to launch its long-awaited TV service via broadband service (instead of a satellite dish) (here). Several sources have now informed us that it will go live this month and will be called Sky over IP (SoIP).
Right now, those who want all Sky TV channels have to install a satellite dish – either directly or through a Integrated fiber receiving system (FIRS) on certain new full fiber new home construction sites (FTTP). Alternatively, Sky also runs the somewhat scaled-down, Roku-based NOW TV spinoff platform.
However, Sky has long been developing a full TV via a broadband platform (here), but so far they have only launched such a solution in Italy (Sky via Fiber), Austria (Sky X) and, more recently, Germany (Sky Q IP box). The latter requires a minimum download speed from the broadband ISP of 6 Mbps (i.e. sufficient for basic HD streaming via a single viewing channel).
In August 2021, reports began to emerge of a “imminentâLaunch of something similar in the UK, which we were able to confirm via our own sources. But the exact details, product names and launch times were not yet widely known. Likewise, the lack of staff training and the larger scale trials (they seemed to only have a very small closed trial) led us to speculate that it might still be a few months.
Despite this, several credible sources have now informed us that the new product will be called Sky over IP (SoIP) – at least internally – and will launch in September 2021. Of course, it wouldn’t surprise us if it slipped next month at the last minute, but a document leaked by ISPreview.co.uk seems pretty confident of it. launch takes place this year. At the very least, September / October seems like the soft launch.
However, Sky appears to be keeping final product details and pricing under tight control. We asked Sky about it, but they declined to comment. We can’t wait to see what they launch, which will at least have to deliver the same sort of technical features that their rivals from Virgin Media, BT and elsewhere can already offer.